> For the complete documentation index, see [llms.txt](https://docs.rubica.au/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.rubica.au/households/email-broadcasts.md).

# Email Broadcasts

Send one branded email to a group of clients, such as a market update, an event invitation or a notice, and see who it reached.

**Email Broadcasts** sends one email to many people at once: a market update, a newsletter, an event invitation, a change to your fees. You choose who gets it, pick a designed email, send yourself a test, and send. Afterwards you can see how many it reached, who bounced or unsubscribed, and clone it to send again.

Open the **Email Broadcasts** tab in the navigation bar. If you can't see it, search for it in the App Launcher, or ask your admin.

<figure><img src="https://3555949013-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqzoPnlIGiL5ejRdJEq5X%2Fuploads%2Fgit-blob-df9919e7ac680a911fb98b6fe2b177069ea22679%2Femail-overview.gif?alt=media" alt="The Email Broadcasts tab: a list of sent broadcasts, each on one line with how many were sent, a delivery bar and anything that needs attention. Clicking one shows its results on the right."><figcaption><p>Click a broadcast to see its results. All names are examples.</p></figcaption></figure>

{% hint style="info" %}
**Broadcast or one-to-one?** Use a broadcast for the same message to a group. For an email to one client or household, such as a follow-up after a meeting, send it from the household or job as usual.
{% endhint %}

## How it fits together

1. **An audience is who gets it.** Make one from a report you already have, describe it in plain words, upload a spreadsheet, or write a query. See [Audiences](/households/email-broadcasts/audiences.md).
2. **A template is what it looks like.** Templates are designed once in Resend, the email service, and reused. Merge fields put each person's own details in, such as their name. See [Templates](/households/email-broadcasts/templates.md) and [Merge Fields](/households/email-broadcasts/merge-fields.md).
3. **You send it.** Pick the audience and the template, preview it as a real person, send yourself a test, then send. See [Sending a Broadcast](/households/email-broadcasts/sending-a-broadcast.md).
4. **You see what happened.** Delivered, bounced, unsubscribed and spam for each broadcast, and who each one was. See [Results and Recipients](/households/email-broadcasts/results-and-recipients.md).

## The page at a glance

Across the top:

* **Broadcasts**, **Audiences** and **Templates** tabs.
* **Last 30 days**: how many emails your broadcasts sent, and the share that were delivered.
* The refresh button checks the email service for the latest results.
* **New audience** and **New broadcast**.

Under that, a banner appears when something needs you:

* **People unsubscribed from a broadcast**: review them and opt them out of email in the CRM too. See [Opt out people who unsubscribed](/households/email-broadcasts/results-and-recipients.md#opt-out-people-who-unsubscribed).
* **Opens and clicks aren't tracked**: your firm can switch tracking on. See [Opens and clicks](/households/email-broadcasts/results-and-recipients.md#opens-and-clicks).

## In this section

* [Audiences](/households/email-broadcasts/audiences.md): making audiences, checking who's in them and keeping them up to date.
* [Audiences from a Spreadsheet](/households/email-broadcasts/spreadsheet-audiences.md): matching a list back to your clients, fixed or live, and bringing its columns along.
* [Merge Fields](/households/email-broadcasts/merge-fields.md): putting each person's details into the email, and checking them.
* [Templates](/households/email-broadcasts/templates.md): where templates come from, syncing and previewing them.
* [Sending a Broadcast](/households/email-broadcasts/sending-a-broadcast.md): new broadcasts, clones and test sends.
* [Results and Recipients](/households/email-broadcasts/results-and-recipients.md): the list, the results panel, recipients, opt-outs and tracking.
* [A Household's Email Audiences](/households/email-broadcasts/household-email-audiences.md): the card that shows which audiences each person is in.
* [How Recipients Are Worked Out](/households/email-broadcasts/how-recipients-are-worked-out.md): shared inboxes, missing addresses and unsubscribes.