> For the complete documentation index, see [llms.txt](https://docs.rubica.au/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.rubica.au/households/email-broadcasts/results-and-recipients.md).
# Results and Recipients
See how each broadcast went: how many were delivered, who bounced or unsubscribed, the email as it was sent, and who received it.
## The Broadcasts list
The **Broadcasts** tab lists everything you've sent, newest first, grouped by month. Each broadcast sits on one line:
| Column | What it shows |
| ------------------- | ------------------------------------------------------------------------------------------- |
| **Broadcast** | The subject, then who it was from, the audience and the date |
| **Sent** | How many emails went out |
| **Delivered** | A bar: green for delivered, orange for bounced, then the delivered percentage |
| **Needs attention** | Up to two labels such as **2 unsubscribed** or **4 bounced**, with **+1** if there are more |
Use the search box, **Hide test sends** (small sends and test audiences), **Needs attention**, or the sender list to narrow it down.
Results come from Resend, the email service. They fill in over the few minutes after a send. Click the refresh button at the top to check for the latest.
## The results panel
Click a broadcast to see its results on the right:
* who it was from, the audience and the date,
* the delivered percentage and how many of how many,
* **Opened** and **Clicked** (see [Opens and clicks](#opens-and-clicks)),
* **Needs attention**: anything that went wrong, each with a button to act on it.
| In Needs attention | What it means | What to do |
| --------------------- | ------------------------------------------------------------- | ---------------------------------------------------------- |
| **unsubscribed** | They clicked the unsubscribe link | **Opt out**. See [below](#opt-out-people-who-unsubscribed) |
| **marked it as spam** | They reported the email as spam | **See who**. They won't get broadcasts again |
| **bounced** | The email didn't arrive | **See who**, then fix the address. See [Bounces](#bounces) |
| **delayed** | Their inbox was full or their server busy. It's being retried | Usually nothing |
If nothing went wrong it says **Nothing. Every email was delivered.**
## Recipients
Click **Recipients** in the results panel, or **See who** next to a problem.
Recipients, by what happened. All names are examples.
The tabs split recipients by what happened, with a count on each. Each row shows:
* the **person**, linked to their record (or **Not in Salesforce** if the address isn't on a client),
* their **email**,
* their **adviser**,
* **what happened**.
Fifty people load at a time. Click **Show more** for the next fifty. Search by name or email, or filter by adviser, within what's loaded.
### Bounces
A bounce means the email didn't arrive. The **Bounced** tab says why:
* **Address doesn't exist**: the address is wrong or has been closed. Update the client's email on their record.
* **Inbox full or busy, will retry**: a temporary problem. Nothing to do.
## View the email
Click **View email** to see the email exactly as it was sent. If no copy was kept, you'll be offered a link to see it in Resend.
## Opt out people who unsubscribed
When someone clicks unsubscribe in a broadcast, Resend stops sending them broadcasts straight away. Their client record should also show them as opted out of email, so nobody emails them by hand.
Opt everyone out in one click. All names are examples.
1. Click **Review and opt out** in the red banner, or **Opt out** in a broadcast's **Needs attention**.
2. Check the list: each person, the broadcast they unsubscribed from and when.
3. Click **Opt out all**. **Email Opt Out** is ticked on each of their records.
People who unsubscribed but aren't in Salesforce are counted separately. There's nothing to change for them.
## Opens and clicks
**Opened** and **Clicked** show **Not tracked** until your firm switches tracking on. To switch it on, click **Turn on tracking** in the grey banner, choose **Opens**, **Clicks** or both, and click **Save**.
Tracking adds an invisible image to each email and sends links through a tracking address. It applies to new emails only, so earlier broadcasts stay **Not tracked**. Some mail apps, such as Apple Mail, open emails automatically, so open rates run high.
## On the client's timeline
Every broadcast a client receives also appears on their household's **Activity Timeline**, so anyone looking at the client can see what they've been sent. Use the **Broadcasts** filter to see only these.
Each broadcast shows its subject, the address it went to, whether it was delivered, and the **Audience** it was sent through, which answers "why did they get this?".
All names shown are examples.
Click the subject or **View email** to open the email beside its delivery history. Where a copy was kept, you'll see the email as that person received it, with their own greeting. Otherwise you'll see the subject and delivery details only. **View details** opens the email inline on the timeline instead.
